The Art of Export Marketing
"As Canadian artists and cultural workers we live in interesting times. The landscape in which we practise our art is ever changing. The trend toward marketplace globalization touches more of us each day, meaning that we have to reach out to markets beyond our parochial shores to succeed."
Here are some recent statistics….
The Art of Export Marketing, based on CHRC's Export Marketing Competency Chart, helps artists and cultural workers understand the skills they need to export their work to international markets; and guides them with a list of handy tools and websites for essential exporting information.
The information on this website is further amplified in the Export Marketing Competency Profile available for purchase.