Writing and Publishing

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Magazine Publishing Resources (2012)
Want to get your magazine online, but have no idea where to start? Take advantage of a new series of resources developed by experts in the field. Our resources offer valuable wisdom on digitization in the magazine publishing industry in the editorial, advertising, production and circulation – all focused on launching a successful online presence for your magazine.

Book Marketing in an Online World
This course content has been created to train publishing staff, at all levels, on the ins and outs of online marketing. Comprised of six modules written by different contributors all involved in book publishing, its chapters include: Developing a Strategic Online Book Marketing Plan; Knowing Your Market; Dynamic Websites; Understanding Social Networks and Other Web 2.0 Applications; Building and Sustaining an Online Audience; and, Rights Management.